This shows a typical Lifecycle of Containers and Customers.

The KPIs row is an important contribution to BI and Data Warehousing.



Stage 1:Plan
Stage 2:Buy Containers
Stage 3:Use "Container Shipments"
Stage 4:Dispose of Containers
Stage 5:Analyse Performance


 
 
Customer Services and CRM
 
 



 
 
Booking
Tracking
Documentation Services
 
 



KPIs
Unit Price
% Occupancy
% Utilisation
% Effectiveness
Life Contribution+Disposal Price
Profitability








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