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Data Model for Digital Transformation with Self Service   
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The architecture for a �Marketing Cloud� must integrate all channels, consume all data,
and use analytics to respond to each customer individually.

Getting Started with Self-Service Digital Transformation with Self Service

I am helping a number of Clients to undertake a digital transformation program, with a strategic commitment to be more customer centric.

The challenge is to evolve from being a product driven, B2B business into a services and contractual business with an evolution to become a B2C business model.

To achieve these goals, a programme has been established to drive a Customer focused CRM initiative, involving the implementation of Oracle EBS, SAP and Salesforce.

A team consisting of internal stakeholders and SMEs is usually created and can be augmented with additional skills in CRM, Data Governance, Data Modelling and Architecture.
I sometimes recommend 'Getting Started with Self-Service, by Gooogling for 'Self-Service Digital Transformation with Self Service'.
This usually starts by building a Customer Data Platform
The UK Government has a good blog on "Building a Platform"
Potential Partners for "Getting Started with Digital Transformation" :- IBM ,Liaison, Microsoft, ORCL (+Apex eLearning), Progress
3 Phases Implementation for ORCL
Phase 1 : KPI/Alert for Off-site Heathrow
Phase 2 : Basic Customer Data Platform and Phase 1.
Phase 3 : Full-featured Customer Data Platform.
We have included features from :-
  • Customer Experience Management
  • Customer Journey Mapping (Basic) and (Complex).
  • Customer Lifetime Value
  • Customer Master Index
  • CRM Customer Metrics
  • Know your Customer
  • Self Service BI
    The Customer Experience Management gives a consistent User Interface.
    Proof-of-Concept (POC)
    Priorities :-
    1) Create Reference Data
    2) Create Master Data
    3) Create Transaction Data
    4) Create Generic (Data) Platform
    Our Development Environment is Oracle Login(dba/m3)
    In the Conceptual Data Model on the left We have incorporated Data Models for :-
  • Know your Customer
  • Customer Journey Mapping


    • Universal Data Architecture
    Customer Interaction
    Conceptual Data Model C

    Barry Williams
    Principal Consultant
    Database Answers Ltd.
    London, England
    August 29th. 2016


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