Data Model for Loyalty Programs


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Data Model for Loyalty Programs

We would be glad to have your comments.
Wipedia has an interesting entry for Loyalty Programs.

Phase 1
The emphasis here is on 'get started' functionality.

Phase 2
Then we include the Customer Data Platform and Customer Journeys.

Phase 3 of the Business Data Model for Review
Here we show the full range of our thinking.

Barry Williams
Principal Consultant
Database Answers Ltd.
London, England
August 16th. 2018