Master Data Management is an increasingly important part of Enterprise Data Management.
There are a number of different definitions of MDM, but they are all broadly similar, and correspond to my definition, which is "A Single View of the Things of Interest in an Enterprise".
This usually includes Customers, Products, Suppliers and associated Reference Data.
If you are interested in MDM, please check out
our Oracle MDM Architecture
, and/or join the LinkedIn MDM Group.