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Background to design of the CRM Logical Level

THE LOGICAL LEVEL
The Top-Level specification of the CRM Data Architecture defines the
Functional Areas and the data flows between the Areas.
The next level down consists of Entities in a Data Model, with one
Model for each Functional Area, together with Interface definitions.
A representative set of Interfaces is defined in order to show the
approach and to give some examples.

In a CRM System, the CRM Application will be the obvious candidate to be the
Owner for Customer-related Data, and will also be the central point around
which other Applications will be grouped.

The design of the Logical Level will be presented as a Top-Level overview, supplemented with :-
  • Data Models
  • Data Interface Definitions
  • Data Dictionary to hold a Glossary of Terms
  • Definitions of Data Flows.

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