CRM Loyalty Architecture

The Architecture includes the following Components :-

Loyalty Cockpit - is a desktop portal that displays customer information and actions to streamline customer interactions.
Loyalty Interaction History Server - integrates customer information from all of your customer contact channels.
Loyalty Outcome Manager - organizes collected customer information in real time for use in analysis and reporting.
Loyalty Warehouse - stores behavioral customer data.

There is a wide choice of Data Integration Products and eCommerce Products to implement this Architecture.

Data Islands include :-

Business Transaction Systems,(OLTP)

Customer DB

Interaction DB

Resource DB

Data Warehouse

CIS DB
Products

RT Marketing Server/DB

Quality Server/DB

Sales Force/DB

Service Server/DB

Scripting Server/DB

Support Server/DB

Presentation Layer includes :-

Agent Desktop

Management Desktop

Personalized Desktop

Barry Williams
Principal Consultant
Database Answers